Client
SkyCaddie
Agency
MaxMedia
Creative Team
Brett Stacy
Lee Kordel
Micheal Von Tonder
Jeff Doud
Lindsey Gall
Objective
The objective of this campaign was to showcase the latest features of SkyCaddie's best-in-class rangefinder device to golfers and demonstrate how it can improve pace-of-play, enhance golfer enjoyment, and help golfers play better, play smarter and play faster
Execution
To achieve this objective, SkyCaddie partnered with professional golfers Jim Furyk and Natalie Gulbis to create a TV campaign that highlighted the key features and benefits of the rangefinder device. The campaign aimed to demonstrate how the device can help golfers make smarter and faster decisions on the course, leading to improved performance and a more enjoyable golfing experience.
Conclusion
This campaign successfully demonstrated the benefits and features of SkyCaddie's best-in-class rangefinder device, and effectively communicated its ability to help golfers play better, play smarter, play faster, and have more fun. The partnership with professional golfers Jim Furyk and Natalie Gulbis helped to add credibility to the product and the campaign was able to increase brand awareness and sales.
