Client
Honest Tea
Agency
You Are Here
Creative Team
Brett Stacy
Lee Kordel
Objective
Honest Tea aimed to deepen customer engagement by turning its product packaging into an interactive experience. The goal was to educate consumers about the brand's values, sourcing practices, and unique product features in a fun and innovative way.
Execution
The Sip and Scan feature transformed Honest Tea bottles into interactive storytelling platforms. Customers could scan a bottle using their phones, triggering a series of animations called "Honest Facts."
Each animation began with the iconic tea cap flipping to reveal an intriguing fact about Honest Tea. As the animation unfolded, viewers learned something unique about the brand, from sustainability practices to health benefits. The animation concluded by highlighting where the tea leaves for that specific flavor were sourced.
A variety of animations were created, ensuring that every bottle and flavor delivered a fresh experience. This kept consumers engaged and encouraged them to try different flavors to discover new stories.
Conclusion
The Honest Facts campaign blended product education with interactive storytelling. By creating dynamic, fact-driven animations, Honest Tea reinforced its brand values while fostering deeper consumer engagement.
