Client
NESN
Agency
Brett Stacy
Creative Team
Brett Stacy
Objective
The goal of the styleframes created for Boston Red Sox programming on NESN was to balance the team’s storied history with its modern, dynamic present. The creative approach focused on showcasing the Red Sox's legacy while emphasizing the energy and talent of its current core players. The result was a visually rich framework that could highlight both archival moments and up-to-date player stats in a seamless, adaptable design.
Concept One : Glimmer and Grit
The first set of styleframes was built around the concept of "Glimmer and Grit," showcasing the Red Sox legacy of hard-fought victories and their current pursuit of excellence. We used 3D glass elements to create an elegant, modern look while incorporating gritty textures representing hustle, passion, and perseverance. The layered approach allowed flexibility in showcasing game footage, historical moments, and player highlights while maintaining visual consistency.
Concept Two: Clean Swing
The second set of styleframes focusing on the Red Sox’s current star players while paying homage to the team’s rich history. This design used subtle layers of Fenway Park and iconic Boston city elements in the background, creating a timeless but forward-looking visual style. These frames provided a platform that can connect past and present. The focus on the players reinforced the Red Sox’s current narrative while keeping the team’s heritage front and center. Player statistics were integrated as dynamic on-screen elements, designed for real-time updates.
Conclusion
The Boston Red Sox programming styleframes for NESN created a template where the teams history can be blended with modern storytelling. The approach allows flexibility across broadcast segments while ensuring a consistent and compelling visual identity. The hope is to engage both longtime fans and a new generation of Red Sox supporters.
