Client
Georgia Power
Agency
You Are Here
Creative Team
Brett Stacy
Taylor Lechleiter
Greg Grantham
Justin Godbey
Southend Films
Objective
Energizing the Future was created to highlight Georgia Power's efforts in delivering safe, reliable, and affordable energy to various customer classes, including both metropolitan and non-metropolitan areas. It was designed to humanize the company's mission by telling the story through the eyes of a child, thereby making complex energy solutions accessible and relatable.
Execution
The video follows Damali as she develops her project, "The State of My Future," for a competition. We see her brainstorming ideas, gathering information, and rehearsing her presentation. Her parents are supportive characters who encourage her and help her bring her vision to life. Throughout Damali’s narrative, the video seamlessly integrates B-roll footage and overlays that showcase Georgia Power’s current and future technologies highlighting Georgia Power’s innovation that are integral to the daily lives of its customers and the broader community.
Conclusion
By leveraging the perspective of a young child, the video effectively humanizes the company’s technological advancements making complex subjects accessible and engaging for a broad audience.
