Client
AT&T
Agency
MaxMedia
Creative Team
Brett Stacy
Lee Kordel
Jeff Doud
Eric Bracket
Lindsey Gall
Stephen Ostrander
Technista: An Episodic Series
Objective
The objective of this project was to create an episodic series for AT&T that would showcase their products and demonstrate how they help to keep customers' lives mobile and exciting. The series, named Technista, follows the adventures of Kayla and the products that she uses to stay connected and on-the-go.
Execution
MaxMedia used a combination of scripting, live action production, editing, compositing, and motion graphics to create the Technista episodes. The episodes were designed to showcase AT&T's products in a relatable and engaging way, by following the character of Kayla and her use of the products in various situations. The episodes were produced in-house, and the team oversaw the full production cycle to ensure that the final product met AT&T's objectives.
Conclusion
The Technista episodes were well received by AT&T customers and helped to increase brand awareness and sales of the products featured in the series. The relatable and engaging storyline, featuring the character of Kayla, helped to connect with the target audience and demonstrate the benefits of AT&T's products in a way that was easy to understand.
Client
AT&T
Agency
MaxMedia
Creative Team
Brett Stacy
Lee Kordel
Jeff Doud
Eric Bracket
Lindsey Gall
Stephen Ostrander
Keeping Up with the Garcias
Objective
The objective of this project was to create an episodic series for AT&T that would showcase the company's products and demonstrate how they help to keep customers' lives mobile and exciting. The series, named "The Garcias," followed a family's active lifestyle and the products that they use to stay connected and on-the-go.
Execution
Maxmedia used a combination of scripting, live action production, editing, compositing, and motion graphics to create the "The Garcias" episodes. The episodes were designed to showcase AT&T's products in a relatable and engaging way, by following the Garcia family and their use of the products in various situations. The episodes were produced in-house, and the team oversaw the full production cycle to ensure that the final product met AT&T's objectives.
Results
The "The Garcias" episodes were well received by AT&T customers and helped to increase brand awareness and sales of the products featured in the series. The relatable and engaging storyline, featuring the Garcia family, helped to connect with the target audience and demonstrate the benefits of AT&T's products in a way that was easy to understand.
