Client
Under Armour
Agency
MaxMedia
Creative Team
Brett Stacy
Lee Kordel
Reza Alavi
Lauren Herle
Introduction
The HOVR Sonic connected shoe is a revolutionary new product that offers a unique blend of technology and style for runners. To showcase the shoe's features and benefits, a motion-activated prototype was created to provide a dynamic and interactive consumer experience.
Execution
The prototype was designed to be in a passive state when the shoe is placed on its platform. In this state, the animation displays data-driven information collected from the UA running community, such as miles run in a given area, common routes by locals, and accumulated calories burned by runners. This information is meant to provide a sense of community and connection to local runners, and to demonstrate the shoe's ability to track and analyze data.
When the shoe is lifted from its platform, a second animation is activated. This animation displays information about the unique benefits of the HOVR Sonic connected shoes, such as the shoe's ability to track and analyze your running data, provide real-time feedback, and connect with other runners through a community platform. The animation also highlights the shoe's stylish design and comfortable fit.
Conclusion
The HOVR Sonic connected shoe multiscreen interactive consumer experience was a successful prototype in showcasing the shoe's unique features and benefits. The motion-activated animation would capture the attention of consumers and provide a dynamic and interactive experience. By using data-driven information and highlighting the shoe's unique benefits, the prototype was able to effectively communicate the value of the HOVR Sonic connected shoe to potential customers.
