Client
SkyCaddie
Agency
MaxMedia
Creative Team
Brett Stacy
Lee Kordel
Jason Bratton
Jeff Doud
Lindsey Gall
Objective
The objective of the Magical Gifts Holiday Campaign was to take an existing print campaign and transform it into an extended digital campaign that would be featured in AT&T corporate-owned retailers, next-generation Stores of the Future, and the Michigan Avenue Flagship Store. The goal was to create an experience for customers that would showcase the company's holiday offerings.
Execution
We utilized a combination of scripting, live-action production, editing, 3D animation, character animation, 3D compositing, and motion graphics to bring the original paper forest print campaign to life on screen. The digital campaign was designed to be an extended version of the print campaign, providing a unique environment and story for customers to explore.
Conclusion
By taking an existing campaign and adapting it to digital formats we were able to reach a wider audience and create a more engaging experience.
