Client
Kanoo
Agency
MaxMedia
Creative Team
Brett Stacy
Matt Rollins
Eric Bracket
Objective
The objective of this project was to create a name, brand, and marketing strategy for a new mobile payment application for the Caribbean region. The goal was to make life better for Bahamians by allowing them to handle money at the speed of life, and to bring security, prosperity, empowerment, and convenience to users.
Strategy
To achieve this objective, the name Kanoo was chosen, which is a derivative of Junkanoo, the country's most prominent cultural expression. The brand approach was bold, colorful, and energetic, centering around freedom and empowerment, a true embodiment of Junkanoo. The marketing strategy emphasized the value of security, prosperity, empowerment, and convenience for both consumers and merchants.
Execution
The name, brand, and marketing strategy were executed through various channels such as social media, digital ads, and PR. The Kanoo team also worked closely with merchants to educate them about the benefits of the app and how it can help them to control their money and time, pay, and get paid in any way they want.
Conclusion
By centering the campaign around cultural expression and emphasizing the app's benefits for both consumers and merchants, Kanoo was able to establish itself as a convenient and secure payment option in the Caribbean region.
