Client
Atlanta Ballet
Agency
You Are Here
Creative Team
Brett Stacy
Lee Kordel
Taylor Lechleiter
BACK TO THE STAGE
Objective
The objective of this project was to create a virtual fundraiser for Atlanta Ballet to avoid the closure of the ballet company, due to the pandemic. The virtual fundraiser aimed to offer tiered packages that included various perks, ranging from food and wine deliveries before the show to additional, exclusive performances.
Strategy
To achieve this objective, YAH produced an hour-long content piece for the “Back to the Stage: A Global Affair” streaming event. The virtual fundraiser was designed to engage the audience by creating an engaging story of Atlanta Ballet during the pandemic and beyond. The segments of the show consisted of three-to five-minute performances, a humanizing look at the dancers and the struggles they’re overcoming, an interview with famed artistic director Gennadi Nedvigin, behind-the-scenes footage of rehearsals, and more.
Conclusion
By creating an engaging story, offering unique perks and packages, and highlighting the struggles and perseverance of Atlanta Ballet, They were set to attract a large audience and generate funds to support the ballet company during the pandemic.
