Client
AT&T
Agency
MaxMedia
Creative Team
Brett Stacy
Matt Rollins
Objective
The objective of this project was to update AT&T's retail environments to reflect their transformation from a mobile company to an entertainment brand. This included the development of concepts for AT&T corporate-owned retailers, next-generation Stores of the Future, and the Michigan Avenue and San Francisco Flagship Stores.
Execution
To achieve this objective, we developed concepts that focused on AT&T's entertainment offerings, such as DirecTV and Time Warner. We aimed to create an immersive environment that would showcase the company's entertainment offerings and provide a better customer experience.
Conclusion
The concepts for AT&T's retail environments reflected the company's transformation into an entertainment brand. By focusing on the company's new offerings we were able to showcase these offerings and provide a better customer experience.
Concepts developed for dual 98" screens along the back wall of AT&T's entertainment stores.
Concept for AT&T's Michigan Avenue Flagship store to create entertainment focused content using the existing video walls.
In-Store logo ID's based on entertainment genres.
